Social media marketing is the process of using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a product or service. It involves creating content that is engaging and shareable, with the aim of building brand awareness, driving website traffic, and increasing sales.

Social media marketing can be done through various tactics such as creating social media campaigns, influencer marketing, social media advertising, and community management. By leveraging social media platforms, businesses can reach a wider audience, connect with customers, and build meaningful relationships with them.

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